Fitting a Square Peg in a Round Hole

How often have you felt like you are probably the wrong person for doing something? Well, conventional wisdom says “Follow your passion”. An idea that is highlighted by popular culture like movies…

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Ted Ings is one of the best sales trainers in the industry

Whatever you do with your business, don’t neglect the value of a well-trained staff. It is one of the best investments you can ever make! Your sales and fixed operations teams can benefit enormously from hearing from outside sources.

There are numerous speaker and presenters, past and present, who bring something of value to the table, most of which have significant automotive retail experience. This valuable material is available online, through NADA and state associations, as well as other resources.

The best of the best:

Here are the leading automotive sales trainers who have consistently shaped the industry!

Jackie B. Cooper (the grand-daddy and perhaps the all time greatest), Joe Girard (a living retail legend), followed by Clint McGee, Joe McGuire and Eustace Wolfington (founder of Half-a-Car).

Jim Ziegler, Joe Verde, Tom Stuker and Grant Cardone are the current industry standard bearers who have earned major recognition, followed by these equally significant trainers:

Ted Ings is the leader in live, interactive facilitation as well as highly innovative service selling skills for dealer fixed operations.

Dave Anderson, the late Alan Ram, Mark Rikess, David Lewis, Mark Tewart, Sean Gardner, Craig Lockerd, Fran Taylor, Sean Bradley, Tim Kintz, Chris Collins, Brian Pasch, Don Reed, Jerry Thibeau, Jeff Cowan, Ted Ings, Sean Wolfington, Jim Radogna, Ralph Paglia, Jim Roche, Joe Webb, David Kain, Rebecca Chernek, Ron Reahard, Gary Tilkin and Mark Tewart … are just a few.

Of course, honorable mention must be made of others who have contributed greatly to the overall sales industry, such as:

Jeffrey Gitomer (author of The Sales Bible), Seth Godin, Stephen R. Covey, Tom Hopkins, Brian Tracy, John Maxwell, Zig Ziglar and Tony Robbins.

A few more …

Dave Anderson has developed amazing, no-nonsense leadership training for the retail automotive industry. He has great material and is in constant demand as a speaker and trainer.

Grant Cardone … what can we say? He’s the man! 10X. Grant has developed a very successful career as a bestselling author, sales trainer, real-estate magnate and continues to grow and expand his reach globally.

Joe Verde is a sales training legend, pure and simple.

Mark Rikess has developed a unique, negotiation-free sales process. He has become known for his “one price” approach.

Tom Stuker carved out his niche with telephone training and expanded worldwide to include sales management and BDC training.

Jim Ziegler wrote the definitive textbook on F&I training. He is also recognized for his highly interactive Internet sales training, auto marketing, and hiring strategies.

The retail automotive training niche will continue to grow and expand! It’s exciting to see what’s coming next!

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