独家优惠奖金 100% 高达 1 BTC + 180 免费旋转

Live selling effectively in the Philippines

Have you been browsing through your Facebook newsfeed or have been scrolling endlessly in your Shopee app only to find out online sellers conducting live selling? Does this give you an idea to start up your mini online business and start live selling as well?

Consumers now prefer to purchase goods and products online because of public transportation limitations due to the present pandemic. It paved the way for businesses to change their sales and marketing strategies. Everybody shifted from selling everything online. You will see that a lot of Filipino online sellers are going live to sell more. These live broadcast videos are all over the internet because it is an effective way to increase sales.

Are you now convinced to start your own? There are 3 things that you have to consider to perfectly pull it off — the before, during, and after part of your live selling.

Yes, you have to. Planning is an important part of your business strategy. Let us go to the specifics. Consider these pointers and ask yourself these questions:

Facebook and Shopee are the most preferred platforms to conduct a live selling broadcast. Some sellers use Facebook more and some the other way around. Be experimental on this so that you will know next time which will be more efficient for you.

Now that you have a plan, let us now proceed with the next step.

You may be excited doing live selling and increase your sales, but before that, you may have to set it up first.

FREQUENCY AND DURATION

Determine the frequency and duration of your live sell. Do you prefer to do this every day or weekly? Once or twice a week? What day of the week and what time are you going to do this? How long does your video going to last?

AMBIANCE AND LIGHTING

Treat your live sell broadcast as a professional video or film production. Here is a checklist that will guide you.

Put some effort into designing and putting decors such as your wall color and furniture placement.

Assess if it helps you improve the quality of your video. It should highlight you as a seller, and it should accentuate your background or decor.

Dress up a little bit and put on some makeup. It does not have to be grand. Just make yourself appear presentable and credible.

Sort out and arrange your products in categories such as sizes, colors, styles (for clothes, bags, and shoes), then, if it is for food, categorize it according to taste or price. For example, this day, you will only live sell denim pants, then on the next live selling, you will be selling outerwear.

You will find this helpful on your actual live sell broadcast since you don’t have to rummage and look for the item, which is not time efficient and might cost you to lose viewers. It will also help you to set your viewers’ expectations at a manageable level.

Be creative as much as possible. What are product codes? Have you seen Facebook and Shopee live videos’ comments like “mine 1”, “mine 2”? These are called product codes that will help miners to determine which products they bought. Miners are the one who comments “mine” on your video and they are your buyers as well. Some sellers named their oversize shirts after superheroes (for example, Captain America, Superman). So when miners comment, it will be like “mine captain America” It sounds catchy, and it will help you to catch your audience’s attention.

You have prepared everything and have come this far already, but there are things that you still need to do.

TEST PILOT YOUR LIVE SELL BROADCAST

You now need to test pilot your live sell video so that you may not encounter technical difficulties during your actual broadcast. Professionals do an internship first. Athletes and pianists devote their time to practice before the actual competition. You are no different from them, so this applies to you too.

With everything in place, now is the perfect time to promote your live sell broadcast. Share it across to all your social media accounts. Send messages to your friends and group chats in advance. Post on Facebook groups so that you will let others know you are going live. Tell them that you broadcast live on this date and time.

Treat your live broadcast as an event that will take place and make sure to generate interest.

Now is the day you’ve been waiting for — the actual live selling.

DO’S AND DON’TS DURING LIVE SELLING

Avoid long introductions about you and your shop. Just a concise one would suffice.

You can go straight ahead in selling and showing your products to your viewers as some audience will immediately leave your video if you beat around the bush too much.

Some sellers would wait for a specific number of viewers before starting the live selling. Let your audience know this so that they know what they are waiting for. This varies from seller to seller.

2. Be honest

When showing the product, be honest with the description as much as possible. If it is second hand, say it. If it has damage or stain, let your customers know. Don’t set your customers’ expectations too high, as this will lead out to disappointment.

Keep your audience or miners engaged as much as possible. You may keep them engaged thru discounts and freebies. Some sellers would do it at the start of their live video so that their viewers will get excited, and some would do it at the end so that their viewers will stay until the end because there is something to look forward to.

Be accommodating and responsive to your customers. Unresponsiveness will drive your customers away and will look for another seller who is more responsive to their inquiries and requests.

It would be much better if there will be someone helping you in responding to your customers while you are hosting the live sell video.

WHAT TO DO NEXT AFTER LIVE SELLING?

Some customers prefer to send PMs (personal messages), and you have to reply to all of these. Be quick to respond because customers stick around to sellers or brands that are responsive.

2. Organize and pack the items that you will ship out to your customers

Make sure to do a quality check before shipping out an item. I had a personal experience in selling online that I still treat as a valuable lesson to me. I shipped out some of my pre-loved clothes to my buyer, and I was asking her if she received the items already. She told me that one of the tops has a stain, but the item description didn’t say so. I felt sorry for that buyer that I had to offer her a freebie, a discount, or a full refund. She responded that it’s such a hassle. I knew I lost a future customer.

Use Facebook’s data analytics and insights or Business Insights if you are using Shopee, to measure important metrics of your live selling video. Evaluate the data and use this to assess which works best for your live selling. Check these things in the data you have gathered:

These things will help you to strategically put a plan in place for your next live selling.

Now that you have everything you need to know, apply all of these in your next Facebook or Shopee live videos.

Happy live selling!

Add a comment

What is your view?

Send

Related posts:

I lived in Han Yang by a nearby lake.

I lived in Han Yang by a nearby lake., a Medium series by Miki Han

Getting started with Spring Cloud Config

Spring Cloud provides tools for developers to quickly build some of the common patterns in distributed systems. Coordination of distributed systems leads to boilerplate patterns, and using Spring…

Why Your Business Needs an App

Every business today seems to have a mobile application. Are you considering getting an application but unsure why your business needs an app? Unfortunately, creating a mobile application for your…