My Startup Grind Journey II

To read the first part:https://medium.com/boosto/my-startup-grind-journey-from-audience-to-speaker-48ac7c468172

This reminded me about my own startup animal journey:

We got our first funding at the end of the 2014.

So, we got money, we hired a bunch of people. I also really wanted to get into the local startup community.

3 years ago, I heard about Startup Grind from someone now I forgot. Someone said they were giving out the scholarship for $50 to attend Startup Grind. So, I applied, and I won the access. I was participating as an audience. It was in Fox Theater, full of people. Everyone was so passionate about the projects they were working on, and everyone was so product focused and talked about what is the best way to go to market. I thought, we should be here to help startups to go to market with influencer marketing tools. It will save them a lot of costs and bring their projects to the market much faster.

So, the second year, we had a booth at Startup Grind and I was also pitching on the stage.

I got a lot of feedbacks from Startups and influencers. Some startups are paying influencers to talk about their product, but nobody took the job.I was shocked in the beginning, but later I found out it is the “campaign acceptance rate.” it means your product might need some second thought to fix it. It is not right or wrong about the influencers, it is all about your product, of course, it is also about if your product and the influencer you are pitching to are the right fit or not.

We also find out influencer marketing is not just advertising for startups. It has much more: since influencers are engaging with their audience, the comments of the audience will be the feedbacks from the products that they were talking about. It will be a much fast way to “test the water” and get real opinions back: think about that, how many people are really doing the survey nowadays, grab everyone’s comments underneath the YouTuber who just talked about your product will be the best way to hear “good and bad”.So, you can go back to update your product. So, to do influencers marketing by the right pace would be definitely the best way to test each version of your product and collect the real voice.

Our company is growing with a lot of other startups, we got funded again in 2015, 2016, and 2017. We pushed out over 10 products around influencer marketing, such as the InfluencerSDK for apps and games. People talk about you need to focus, this can be a great discussion forever. Some of the startups might only develop one product and focus on it. We develop things fast and test it out, shut down the product didn’t work and keep the ones are good and focus on that good one.

Make things people from a niche market desperate for. But how to get there, if you don’t ship often and kill often, it will be hard to know what works and what doesn’t work, for the best.

This year, I was invited to be the speaker on stage to share influencer marketing secrets.

It is really simple and complicated.

Find the right influencer who has your potential user demographic on SocialBook, test your product out first, get the feedback, and update your product.

When your product is right, push it out through the group of influencers who carry your potential user demographic harder using SocialAdwords.

Sounds advertising? Hah! Of course, that’s what is I am doing, that’s why there is Boostinsider. I know the pain, and I know how hard the startup industry is and it is not hard to make a product, but it is hard to make the best product for the right target. Boostinsider, boost your brands through insiders (the influencers in your industry who’s audience are your potential users).

BTW, we spent $5 on Fiverr to have someone think about a name for us: Boostinsider.

The last one is: keep on doing what you are doing, and never, never, never give up.

BOOSTO, is an influencer infrastructure on the blockchain. It provides a protocol for creating decentralized applications that enable developers and companies to easily build DApps for the social influencer ecosystem. It is the glue between individual influencers, influencer networks, social media platforms, brands, and end consumers.

Let’s see what will happen the next year while the Startup Grind conference is on. It already becomes the landmark for my startup animal journey. How about yours?

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