White Hat Competitive Intelligence for Product Managers

White Hat competitive intelligence is a skill every product manager should have in their toolbox. There is no excuse for not leveraging competitive intelligence that is freely available on the Internet. Building a baseline competitive intelligence profile takes less than 30 minutes. Facts like these can help separate the myth from reality of a competitor’s true capabilities.

There are seven broad categories of competitive intelligence product managers can find on the Internet. They are free and legally accessed, you have to know where to find them.

In a typical 10-K report you can find information like financial statements, business strategy overviews, product portfolio overviews, competitive landscapes, headcount, major customers, litigation, properties, executive compensation, goodwill writeoffs, and management’s discussion and analysis of changes in their business performance. It is a goldmine waiting to be exploited.

Unfortunately not all of your competitors are public companies. There are two main tactics you can use to find the revenues of a competitor that is a…

Related posts:

After hearing so much hype around the Flutter platform, I decided to give it a try and write about my first impressions on the developer experience. I’m an Android developer and the idea of writing…

When it comes to group work, people often fear of having bad teammates that they don’t like to work with. Therefore, it is important to know what kind of person other people would like to work with…

For the love of a cross-eyed cat. “That Face!” is published by Dennett in Catness.