Why Product Management Need Sales Enablement and Sales Operations

“War is ninety percent information” — Napoleon Bonaparte.

We helped a well-known technology company develop a customer value proposition (CVP) and messaging canvas to support their go-to-market efforts into a lucrative market niche they had researched and invested material amounts of time and resources.

The company needed to ensure that sales and marketing teams focused intensely on the lucrative market niche for its success and not attempt to develop or pursue opportunities outside of this niche. Straight-forward, right?

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