The Importance of Personality in Logo Design

The Rock-A-Bye logo is for a brand that sells preschool clothing. My first attempts at logo design didn’t quite hit the mark. After discussing the designs with the clients, they stressed to me that I needed to make it “softer” in color scheme and design. I replaced sharper edges with more curved edges. I made the colors brighter and added more playful elements. The target audience included parents of young children. The playfulness and youthfulness needed to be more apparent for the brand to achieve its goal.

The Biennial Awards logo for Kappa Kappa Psi differs in its more sophisticated, cleaner look. While the Rock-A-Bye logo exudes playfulness, the Biennial Awards logo exudes prestige. Prestige requires a different eye and speaks to a different audience. This logo is sharper and also less busy than the Rock-A-Bye logo.

The feel we are trying achieve informs my design decisions. These decisions are made with brand knowledge and ambitions in mind. A toy store is probably not going to have the same branding as a law firm. What is required for a sports franchise may not appropriate for a luxury fashion line. The final logo / brand identity should speak to and for the brand in a proper manner.

~b.

Would love to hear your thoughts. Leave a response below.

Related posts:

How one of the largest Islamic banks in the world attracts private investment for their retail banking sector in Southeast Asia. Inducing specific customer behaviour is a well-known challenge for…

Nice ideas for getting again within the sport if you haven’t been in a sexual relationship for some time. Let’s say you’ve been out of the sexual enviornment for some time, for no matter motive —…

The first aspect was in relation to my statistics that have been crazy, feeling that they are lower than normal. This month I’ve also been publishing a lot more articles than last month but that’s…